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The Dons have landed! Introducing the new PUMA x Essendon Football Club range. Show your love and support of the Essendon Football Club by sporting the latest PUMA collection.
DON THE SASH
The Essendon Football Club, known as the "Bombers," is one of the most storied and successful teams in the history of Australian Rules Football.
The iconic red and black sash on Essendon Football Club’s jumper is more than just a piece of fabric—it’s a symbol of the club’s rich history, passion, and enduring legacy in Australian Rules Football.
The best way to gear up for the season is in the new PUMA x Essendon Football Club fan gear! Show your pride in your style. Get your hands on the Essendon Replica Home Guernsey or the Essendon FC Team Polo.
Whatever you choose, PUMA has you covered with a comprehensive range of Essendon supporter gear.
SHOP FOR ESSENDON MERCHANDISE WITH PUMA
Getting the best Essendon fan gear has never been easier. Whether you’re heading to the MCG to witness the Bombers in a blockbuster game, or cheering them on from your local with your mates, PUMA has you covered head to toe.
Browse the latest Essendon Guernseys, polos, warm up tops, jumpers and tees on the PUMA website.
What Essendon merchandise does PUMA offer?
Here at PUMA, you can deck yourself out in the red and black from head to toe. You’ll find replica jerseys for the 2026 season, t-shirts, hoodies, and shorts to complete the look. For those cooler days when you’re watching Essendon play at the MCG or their home turf of Marvel Stadium, layer up with a vest. This range of Essendon AFL merchandise was made for fans who want to showcase their pride, while also looking and feeling comfortable and confident, even when the game gets tough. Whether you’re having a laidback time with friends, watching the game or heading to the gym, PUMA Essendon gear will go the distance with you.
What is included in official AFL Essendon gear?
When you want something that looks just like what the players themselves wear on gameday, you can get it here at PUMA. The Bombers clothing collection includes replica guernseys, including their warm-up gear and training gear. If you’re looking for something that represents the team’s history, you can also get their retro jersey to add into the mix.
With the distinctive black and red, Bombers insignia, and PUMA logo, you’ll stand out in any crowd. The range is designed to mirror the professional environment of AFL while giving fans access to the same identity-driven style.
Are Essendon guernseys suitable for training or casual wear?
Wherever you go, you can take your Essendon training gear with you. The training singlets, training t-shirts, and replica guernseys are all made with PUMA’s advanced fabric technology. They feature dryCELL, which is made to wick away sweat when you’re out training on the field or are pushing your limits at the gym. This gear translates easily from workouts to everyday streetwear looks, and can be paired with your favourite trackpants or jeans when you’re heading to watch the game or just kicking back with friends. Not only can you showcase your team pride with this iconic team, but you can enjoy the comfort of athletic cut jerseys and t-shirts that can go the distance no matter where you’re heading.
How do you choose the right size for AFL jerseys?
Choosing the right size depends on your preferences and how you like to style your gear. You can opt for a more baggy fit with the likes of the t-shirts, while opting for a more fitted size with the jerseys and guernseys. The sizing is listed on each product page, with most being true-to-size, making it easy to find the right one for you.
What makes official AFL merchandise different from replicas?
Replica singlets and guernseys are made to look and feel as close to the real thing as possible - giving you the same details, panelling, colourways, and logos as the team. Official AFL merchandise by contrast is made to give you options that utilise the team colours and logo, while giving you something a little more unique.
You’ll find more casual options that are great for layering, like the crew neck jumpers and bomber jackets, that fit easily into your existing wardrobe while having that more subtle nod to your favourite team.
Can you wear Essendon gear for everyday outfits?
Absolutely. Essendon AFL merchandise is made to go beyond the game and become a part of your everyday wardrobes and regular outfit rotations. Whether it’s a hoodie, shorts you wear to the gym or to the beach, or t-shirts with a heritage look and feel, this collection is made for everyday wear. The bold red and black palette, paired with clean PUMA design, makes it easy to style with everyday pieces, giving fans like you a way to represent the Bombers wherever you go.
What are the most popular Essendon fan items?
Nothing says team pride like a PUMA x Essendon guernsey and they’re a clear winner when it comes to fan favourite pieces. You can be a part of the sea of black and red in the crowd, and wear them anywhere from the stadium to the gym. Training and warmup gear is a close second, with the extra layers being a great way to keep warm when you’re pitch side while still showcasing your team pride.
How do you care for AFL jerseys and apparel?
Each garment will come with its own care instructions on the label, making it easy to keep them in top condition for the long haul. As a general rule, we recommend washing your jerseys and singlets inside out on a cool wash. Air dry them in the shade, and don’t iron your Essendon jerseys either as the heat can damage the detailing.
Are PUMA AFL products authentic and licensed?
Yes, our collaboration with the team as their official apparel partner means you’re getting fully licensed gear. We work to bring replica jerseys and other clothing to fans that reflects the team’s identity and meets the standards of elite sport while staying true to the Bombers’ legacy.