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Updated March 12th 2024

This Privacy Policy is issued by PUMA AUSTRALIA PTY LTD, a subsidiary of PUMA SE, PUMA WAY 1, 91074 Herzogenaurach GERMANY and part of the PUMA group of companies (collectively called "PUMA", "we, "us" or "our" in this Privacy Policy).

This Privacy Policy applies to our handling of Personal Information collected by us through a person's use of the website under the domain name ("Website") and orders for products customers place through the Website or the PUMA App in Australia ("App"). It also applies to Personal Information collected as part of our sales and promotional activities in Australia including at our physical stores or through promotional or sponsored events.

The App is owned and operated by PUMA SE, PUMA WAY 1, 91074 Herzogenaurach GERMANY. The Global App Privacy Policy applies to Personal Information collected by PUMA SE through the PUMA App.

Our Commitment to Privacy

Your privacy is very important to us and we will always act to protect your Personal Information. We take this responsibility seriously and are very careful about how and when your Personal Information is collected, used and shared. This Privacy Policy outlines what our commitment is, why we need to collect Personal Information, who we may share that Personal Information with, and how you may request access to and correction of the Personal Information that we hold.

What We Collect

The type of Personal Information we collect is dependent on the type of service or interaction you wish to receive. Personal Information we collect may include: your name, address, phone and other contact details (fax, email etc.), date of birth, gender, merchandise information (purchases, orders etc), method of payment. Sometimes we will also collect other Personal Information, such as where you shop or what your interests are, so that we can improve our service and product offering to you. We may also collect other information specific to a particular circumstance such as when you enter to participate in a competition. You may decide not to provide your Personal Information to us. However, if you do not provide it, we may not be able to provide you with access to certain information, products, or services. We do not store your card details in any way; they are secured by 128-bit SSL encryption and transmitted directly by you to our payment processing provider.

How We Collect It

The Personal Information we collect is generally supplied directly by you through our Website or App or to a representative in person (for example in a store or at an event). For example, the details you provide us when you place an order, open an account, subscribe to our emails, join a mailing list, enter a competition, attend a promotional or sponsored event, submit an enquiry, or provide feedback to us. There are also certain situations in which we may collect Personal Information about you from someone else. For example, we may collect information from third parties including public sources, our related companies, your organisation, your representatives, information service providers and other third parties as part of a jointly run activity or event. Where someone orders a gift for you through our Website or App, we may also collect from them your name, contact and delivery details.

We also receive and store certain types of information through the use of 'Cookies' and other ad performance and ad/activity measurement tools, when you interact with PUMA via the internet. Cookies are alphanumeric identifiers that are placed on your computer's hard drive through your web browser. Most internet browsers are pre-set to accept cookies. If you prefer not to receive cookies, you can adjust your internet browser or device settings to disable or to warn you when cookies are used. We recommend that you leave your cookies enabled as they allow our systems to recognise your browser and provide quicker and easier use of our Website or App.

Why We Collect It

We collect Personal Information for a number of reasons, including to: deliver, administer and improve the products and services that we offer you, complete other transactions with you or on your behalf, protect against fraud or theft, provide offers and promotions that we consider may be of interest or benefit to you, conduct market research, enable our service providers to perform ad performance and ad activity measurement services on our behalf, work with our related companies and service providers, maintain and update our records, protect and uphold the rights, property and safety of us, our customers and others, facilitate acquisitions and potential acquisitions of our business and assets and generally provide you with a premium customer experience.

Who We Share It With

We may exchange your Personal Information with other PUMA group of companies and companies who perform part of our service delivery or provide other support services to us, for example, organisations that assist us with postal, data processing and analysis, ad performance and ad activity measurement, research, mail, promotional, customer contact, technology, banking, payment, debt collection and maintenance services. We may otherwise use or disclose your Personal Information with your consent (or if we have given you notification of the intended use or disclosure and you have not objected to that use or disclosure) or where required or authorised by law, which may include emergency situations and assisting law enforcement agencies.

Third parties to whom we disclose Personal Information may be located in Australia, New Zealand, United States of America, Germany and other countries.

Third Party Sites

The Website or App (as applicable) may contain links to other websites operated by third parties (such as YouTube). Be aware that this Privacy Policy only applies to the Personal Information that we collect through the Website or App (as applicable). We are not responsible for the collection, storage or usage of Personal Information at any such third party websites and you should review the privacy policy of any website you visit.

Use of The Website and App Outside Australia

The Website and App are intended for use for Australian sales. This Privacy Policy governs the Personal Information collected at the Website or App irrespective of where you may be located when you visit the Website or App and interact with it. This means your Personal Information may be stored outside the country in which you are located and any government authorities which have jurisdiction over the Website may be entitled to access any Personal Information provided.


We will not knowingly collect information from any unsupervised person under the age of 18. If you are under 18 years of age you must not submit any Personal Information to us unless you have the consent of, and are being supervised by, a parent or legal guardian.

Your rights

You may request access to and/or correction of your information that we hold by contacting our Privacy Officer. When you make a correction request you may also provide us with a statement of the correction ("Statement of Correction"). We will process your request promptly. We may need to ask you to verify your identity so we can process your request. Where the law allows us to do so, we may refuse your request. If we do not make a correction you request, you may request that we attach a Statement of Correction to that information.

You may request that we erase, restrict and/or export any of your personal data stored on our systems by contacting our Privacy Officer. We may need to ask you to verify your identity so we can process your request. Where the law allows or requires us to do so, we may refuse your request.

If you are receiving invitations, offers and promotions from us, you may request to opt-out at any time by selecting the "unsubscribe" option on these invitations, offers and promotions. Alternatively, you may contact our Privacy Officer with your request.

See Further Information below for how to contact us.

Complaints and concerns

If you have a concern about our compliance with this Privacy Policy or a breach of privacy law in relation to how we have handled your personal information, please contact our Privacy Officer setting out details of your concern. We may need to ask you to verify your identity so we can process your request. We will endeavour to address and respond to you on your concern promptly.

See Further Information below for how to contact us.

Further Information

If you have any questions or feedback about privacy, please contact our Privacy Officer at or call +61 3 4514 5262. For further information about privacy generally, or if your concerns are not resolved to your satisfaction, you may, as applicable, contact the Office of the Australian Information Commissioner at and on 1300 363 992.