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Welcome to the PAM/PUMA BIO/VERSE; a world of creativity, evolution, and change-making! Come with us as we blur the lines between urban sportswear and experimental design, between technology and ecology, between nature and culture. The BIO/VERSE is a commitment to daily exploration. PAM has playfully remixed Puma classics to create a unisex uniform: transforming the Nano Rider into a hiking silhouette, adding technical design elements to backpacks and water bottle carriers, introducing campfire-ready puffy sandals, and fleece tracksuits bearing psychedelic flower graphics. All apparel is made with a minimum of 20% recycled material. The BIO/VERSE uniquely commits to real-world environmental impact through a partnership with DEEP. Through the DEEP BioDATA Platform, the project supports the installation of biodiversity monitoring technology in one of the world’s last remaining wild places – the Jurua River region of the Western Brazilian Amazon.
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