Blurring the lines between casual sportswear and fashion, Liberty x PUMA is all about creating bold and exciting pieces for women who want to embody empowerment and independence through their style. The SS22 collection reworks the camouflage print, usually used to hide and conceal, to create a line of striking statement pieces.
Two unique, camo-inspired floral prints cover the traditional silhouettes of long raincoats, pleated skirts, wide-leg pants,
sweatpants, t-shirts, and crewnecks, as well as accessories such as sports bags and bucket hats. The collection is accompanied by a range of classic PUMA sneakers in classic Liberty florals, including the Mayze and Suede Mayu Slip-on.
This collection is inspired by the almost intuitive teambuilding and uplifting that is often intrinsically present in women-led collectives and initiatives. The support and encouragement with which women help each other fulfill their individual potential is at the center of this collection and its campaign.