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LA-based ready-to-wear label Rhude brings a dualistic approach to menswear, employing minimalist aesthetics while simultaneously re-contextualising the streetwear genre. For his first collaboration with PUMA, Rhude Creative Director, Rhuigi Villaseñor, embraces the brand DNA – employing classic suiting techniques, unexpected patterns, and pops of colour into unisex separates and footwear. PUMA’s logos are celebrated through Rhude’s unique take on iconography.
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