Select / Attèmpt
Chinese designer brand Attèmpt creates casual clothing with an urban feel, combining minimalist aesthetics with func-tionality and fresh styling. For their debut collaboration with PUMA, Attèmpt takes on the theme of “hacking the archive” – marrying classic and progressive styles to create distinct pieces with premium attention to detail. PUMA x ATTÈMPT is where minimalism meets athletic heritage, deconstructed elements meet technical design, and a tonal palette comes alive with bold colour pops. The result is a collection that is fresh, unexpected, and raw.